I used a computer for the first time three decades ago. It was an Apple Macintosh, the first generation model released in 1984. It had a screen the size of large smartphone. I’d never seen anything like it and fell in love immediately. It wasn't until after college that my passion for graphic design, brands, and technology became my career. Today, after working as a print designer, UX/UI designer, teacher, startup co-founder, and creative director, I design brands. Branding is the culmination of visuals, content and strategy that tells the story of a product or service. I enjoy every step of the process, from choosing the right font for a button in an app to crafting core values that drive an organization and everything in between.
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